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Just announced:
Coca-Cola European Partners invests in multi-beverage dispensing company Lavit
Investing in new technology that lets consumers make and pour their drink at the push of a button
CCEP committed to using less packaging where it can as part of This is Forward sustainability plan
December 15th, 2020, London: Coca-Cola European Partners (CCEP), the world’s largest independent Coca-Cola bottler, has completed an investment in Lavit, a leading maker of multi-beverage, counter-top dispensing machines.

Using globally patented technology, the Lavit system lets consumers make and pour their drink in seconds, by dispensing a range of cold beverage options “on-demand” at the tap of a button offering customization of beverages based on carbonation and flavor. Since commercialization, Lavit has a growing network of customers in the US and Canada.

The partnership with Lavit will further CCEP’s intent to explore and test new dispensed delivery solutions as a key strategic route towards eliminating packaging waste and reducing its carbon footprint, while providing consumers with the convenience, choice and experience they expect from drinking Coca-Cola beverages.

The funding and partnership with CCEP will help Lavit test and develop new product capabilities and explore growth opportunities by gaining further insight into customer and consumer demand for dispensed delivery solutions. It follows CCEP Ventures’ recent acquisition of a 25% stake in Innovative Tap Solutions (ITS), investing in the company’s self-pour, self-pay drink dispensing technology.
The investment in Lavit was led by CCEP Ventures – the innovation engine and investment arm of Coca-Cola European Partners. It builds on previous investments in disruptive, technologically advanced companies and start-ups that enable CCEP to explore new ways to bring innovation into its delivery model and consumer experience.

Graham Stokhuyzen, Vice President of CCEP Ventures said: “Lavit is an ambitious business with an advanced, commercialized dispensing technology and system. We look forward to working together with John Uhlein and the rest of the Lavit team to test and explore next-generation dispensing solutions.

Decreasing our packaging use and waste is a core part of our strategy to reduce our carbon footprint. We will continue to develop and invest in “drinks on demand” dispensed delivery innovations to offer consumers choice, personalization and convenience in the most sustainable ways possible. This will also enable us to reduce our use of single use packaging.”

John Uhlein, CEO of Lavit, said “We are delighted to have CCEP Ventures as a partner. This partnership will enable us to scale more quickly, combining CCEP’s industry experience and commercial expertise with Lavit’s innovative technology.”
Actions on packaging
CCEP’s ambition is to find the most sustainable ways for people to enjoy its drinks, that are right for them and right for the planet. As part of that, CCEP is committed to using less packaging where it can. Dispensed delivery models are a key part of this journey. For the packaging it does use, its focus is on collecting and recycling everything it uses as part of a circular economy for its beverage packaging.

As part of their joint Sustainability Action Plan, This is Forward, Coca-Cola European Partners and The Coca-Cola Company in Western Europe have pledged that by 2025, Coca-Cola will: collect a can or bottle for every one it sells, ensure that all its packaging is 100% recyclable, and by 2023, ensure that at least 50% of the content of its PET bottles will come from recycled content, accelerating towards its ambition to use zero virgin oil-based PET in its PET bottles within a decade.

CCEP continues to innovate in refillable and dispensed delivery models to find new ways to serve consumers that reduces its carbon footprint, eliminates packaging waste and encourages the use of reusable packaging.
Additional information
Get more information about Lavit:
Please visit our website at, follow Lavit on Instagram at @drinklavit, or contact John Uhlein at

For media requests:
Kristina Saxelby and Stefan Colligan, Blurred –
Jo Twigg, Coca-Cola European Partners –
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